Features of a product are its characteristics, which might include which of the following?

• A. Added shine
• B. Size of container
• C. Economical purchase
• D. Re-conditioning effects

Answer: (B)

Features are the product’s inherent characteristics—the observable, physical attributes of the item itself. The size of the container fits this idea because it’s a packaging attribute that describes the product, not the value you receive or the results of using it. Added shine, an economical purchase, and re-conditioning effects describe benefits or outcomes you get from the product, not its basic attributes. So the container size is the feature.