If a customer is described as someone who makes habitual use of services, what term best fits?

• A. Clientele
• B. Prospects
• C. Guests
• D. Visitors

Answer: (A)

Regular, repeat customers form the clientele. This term refers to the people who regularly rely on a business for its services, creating a stable, ongoing customer base. Prospects are potential customers who have not yet contracted services. Guests are people hosted, typically for a short stay or visit. Visitors are anyone who comes to a place, not necessarily becoming regular customers. So, for someone who habitually uses services, clientele best captures that ongoing relationship and pattern of usage.