Which action demonstrates obtaining consent for marketing in client privacy practices?

• A. Send marketing materials to all clients without permission.
• B. Always delete contact data after a service.
• C. Obtain explicit consent for marketing before sending materials.
• D. Use client data for marketing without notice.

Answer: (C)

Consent for marketing means obtaining explicit permission from clients before sending promotional materials. This approach gives clients control over what communications they receive and aligns with privacy expectations and applicable laws. The practice shown here is to obtain explicit consent for marketing before sending materials, ensuring the recipient has willingly opted in and that you can document the consent and honor withdrawal requests. Without consent, marketing communications violate trust and privacy obligations. Sending materials without permission or using data for marketing without notice fails to establish the necessary opt-in, and deleting contact data after a service doesn’t address the need for prior consent.