Which buyer type is described as price-conscious and seeking discounts?

• A. Ready
• B. Bargain
• C. Logical
• D. Stubborn

Answer: (B)

Price sensitivity and discount-seeking define the bargain-type buyer. This buyer focuses on getting the lowest price, actively hunts for discounts, coupons, or promotions, and compares options to maximize value. Because price is the primary driver, they’ll wait for a sale or a lower quote before committing. The other profiles don’t center on saving money: a ready buyer prioritizes immediacy and quick decision-making; a logical buyer weighs data, features, and overall value; a stubborn buyer tends to resist change or new offers. Therefore, the description matches a bargain shopper.