Which form of advertising involves sending postcards or flyers to prospective clients?

• A. Direct mail advertising
• B. TV and radio advertising
• C. Word-of-mouth advertising
• D. Involvement in community affairs

Answer: (A)

Direct mail advertising uses physical promotional materials sent directly to individuals who are potential customers, such as postcards or flyers mailed to a targeted list. This approach allows you to tailor messages and offers to specific groups, and you can track responses through direct replies, codes, or coupons, making it a measurable and targeted way to reach prospects. In contrast, TV and radio advertising broadcast to broad audiences without individualized targeting; word-of-mouth relies on personal recommendations rather than mailed materials; and involvement in community affairs focuses on building relationships and goodwill rather than sending promotional mail.